adidas Eternal Fame Memo Game

MADE ON: --/12

As vintage collectors, traders, and sellers around us have been dropping clues about shipping shoes over to the infamous location at Adi-Dassler Straße 1 in Herzogenaurach, Germany, it’s been overly apparent for some time that adidas has become interested in their own history.

Buying back shoes is actually sort of a funny concept to fathom, especially when it’s for purposes beyond simple historical collection (such as needing an OG in order to properly produce a retro). Speculation of an online photographic and textual archive has been considered, though with no confirmations of an outlined plan, adidas has kept us all wondering what exactly is going on behind those closed doors that only a few (including our friend and fellow vintage trainer lover Quote) have been allowed to pass.

Based on the above, this memory game comes at a great time, acting as a bit of a teaser to (potentially) greater things to come. Including thirty six pairs for you to reassemble, each showing off their model names and original release dates. The main idea behind the selected shoes is that they were worn “by the greatest athletes of all time, such as Stefanie Graf, Haile Gebrselassie, and many others”.

Thus the name is quite appropriate, reviving lush silhouettes upon the faces of small square game pieces, allowing players to put together the matching units. Further chest puffing can be acquired through the slight twist in the game, pushing players to pair profile shots with outsole photographs, making it slightly harder than the traditional game of memory.

Released in limited numbers (2,500 worldwide) and sold only at particular boutiques, the Eternal Fame Memo Game is certainly something you would’ve wanted to stash quickly if you had any collector’s sense when it comes to adidas. Seeing as how it dropped in late 2012, if you don’t have one by now, you better get looking… who knows what value it might attract as the flame burns on into the future.

written by Dylan Cromwell

photography by errol

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Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.

The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.

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Editor in Chief / Co-Founder : Dylan Cromwell (Berlin, Germany) dylan@eatmoreshoes.com
Creative Director / Co-Founder: Errol (London, UK) errol@eatmoreshoes.com

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