adidas SLVR Autumn Winter 2011/12

adidas SLVR has put out a video specially made to showcase their new collection for Autumn and Winter of 2011 and 2012. Available for viewing on their YouTube channel, the video is displayed with the following description:

“adidas SLVR has redefined casual wear as smart, sleek, and effortlessly elegant, carving out a niche for innovative pieces that match the pace of 21st-century lives. “

“This season’s campaign builds on the collection inspiration of space travel. It visualizes the brand’s futuristic vision, which combines both technology and luxury, in a strong and dramatic campaign. The series of different layouts communicate the scope of the brand – effortless elegance to stylish function; tailored silhouettes to casual wear – by combining two opposing looks in one visual layout.”

“Photographed and filmed Willy Vanderperre and styled by Jay Massacret, the campaign will make its worldwide debut in August 2011 in international print and online fashion media and also includes a short mood film, all featuring models Anouck Lepère and Alexander Beck.”

“Designed for life on the move, adidas SLVR continues its stride forward.”

If you like what you see you can browse the collection online at adidas SLVR. In case you missed it, adidas also released a SLVR Spring / Summer 2011 Lookbook.

written by Dylan Cromwell

video by Willy Vanderperre

art direction by Pietsch Lim

editing by Antoine Raimbault

grading by Pablo Amati

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The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.

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