adidas Originals Berlin 10th Anniversary Recap
To celebrate the 10th Anniversary of the Originals Store in Berlin, the Mitte-based adidas team worked hard to throw an exciting and relaxing launch party. The highlight of the event was surely the release of the new ZX 9000 and it’s matching “Colorado” windbreaker track top. Both products were limited to 150 items in production worldwide, with only 65 pairs of the ZX 9000 available here in Berlin.
Needless to say the collectors, resellers, and general adidas addicts were already camping out two days before the event and the numbers grew to almost a hundred sneaker-heads by the time the doors officially opened on Saturday morning. The shoe received lots of praise for actually being manufactured right here in Germany and came in a Consortium-style box, all royal blue but with gold stripes and lettering instead of silver. Both products (the ZX 9000 and the jacket) were numbered with a small leather tag and customers were prompted to accept a special adidas stamping on their jacket as they purchased it.
Out back, in the adidas Originals courtyard, local big-time collectors and sellers began to setup a flea-market with various O-store and No74 staff members. Among the adidas Originals products that went on sale were private items from collectors such as Quote, Christian Bach, Der Turnschuh-Zuhälter, as well as a stand for Berlin’s Hip Hop Vinyal (HHV) selling music and sneaker literature. A local DJ setup shop and played soothing tunes to chill and shop to as the afternoon crowds rolled in. Those lucky sixty-five who came out of the store with a ZX 9000 in their hands headed straight to the flea-market to browse the discounted deals and vintage relics in search of more hidden treasures to further satisfy their trainer hunger.
Various designers for adidas were present, such as Josh Herr who actually created the ZX 9000 that was released on the event, and Johannes Schroth from New Skool Display who participated on the production of the Superstar 35 Leather Edition Book in the past. Johannes Schroth now runs a crew by the name of Mogu Mogu Taiyaki, setting up a mobile kitchen and making fish-shaped pancakes filled with treats such as sweet beans. The mochi-style snacks were offered to the flea-market guests for free throughout the sunny, fun-filled day.
We here at eatmoreshoes appreciate and thank the Berlin-based adidas Originals Store for the past decade they’ve been serving us and other fellow collectors and we wish them nothing but the best for the future to come! Happy birthday adidas Originals on Münzstraße!
written by Dylan Cromwell
photography by Harold Kohn