EXIT x adidas Originals x Cheyenne Davide “Yeah It’s Shyy” Magazine

London hosted it’s 2011 Fashion Week from the 16th to the 21st of September, showcasing the latest works for various Spring and Summer 2012 collections. During the exciting six day event, EXIT magazine collaborated with Cheyenne Charlotte Louise Davide and adidas Originals to release a 32-page magazine that was made available at the No6 store in London.

The large format, full-color magazine is titled “Yeah It’s Shyy” and introduces its readers to the alliance formed between British teenager Cheyenne and adidas Originals. Their work began when her blog – also entitled “Yeah It’s Shyy”, in which she shows off various outfits from adidas’ collections – was forwarded onto adidas by her boss at RWD magazine (Editor Dacre Bracey). The magazine includes photos of Cheyenne, an introduction to her, as well as a detailed interview about her background and work with adidas Originals.

Also working on the magazine was photographer Stephen Toner, the Editor in Chief of EXIT magazine. Toner shot various female models wearing adidas shoes and apparel. Before building EXIT magazine with art director Mark Jubber, Toner worked at Soho House as the Creative Director of House magazine.

written by Dylan Cromwell

photography by errol