adidas Originals presents the Do-Over in San Francisco

As the seasons change adidas Originals continues to party like it’s summertime, moving their (now global) Do-Over event to the hot spot, melting pot location of San Francisco for the first time ever. Dancing, DJs, and poolside drinks; what more could anyone ask for? Hop over to adidas Originals’ YouTube channel to see video coverage of the event by TheVideoMouse and read what the infamous three stripes have to say about their ongoing party series with Haycock, Strong, and Aloe Blacc:

On September 18th, 2011 The Do-Over crew jumped on a quick flight north for the first-ever and very highly anticipated San Francisco edition of the infamous Sunday daytime get-down all taking place at The Phoenix Hotel.

Special thanks to adidas Originals, Red Bull Music Academy, The Phoenix Hotel, our good friends at 10 Flavor Group and to all that came out. The Do-Over’s full resident crew (Haycock, Strong and Aloe Blacc) represented in a rare occurrence in 2011. They were joined by DJ’s Rich Medina, (thee) Mike B, and Kastle, while Azul helped on the MC tip and made sure all had fun into the night.

written by Dylan Cromwell

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Here at eatmoreshoes we love our kicks, but we also open our minds to the greater cultural world that surrounds and engulfs the sneaker scenes around the world. Music, arts, events, films, performance, fashion, food, and people are at the heart of what is so good about lush leather and sweet suede strapped to your ankles with soft vintage laces, fats or thins, colored or bleached. We truly believe it’s the diversity of the scenes that make things stay exciting and keep up momentum year after year.

For this reason we see ‘hype’ as something that should cover more than just the most recent shoe releases or the most awaited collaborations between boutiques and brands. We think an album debut party or an avantgarde street performance could be ‘hype’. We think independent zine issues and self-built, DIY, underground gallery spaces are worthy of the title ‘hype’.

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Currently eatmoreshoes is open to covering and promoting any creative individuals who love sneakers and find themselves (and their work) somehow relative to the various shoe scenes around the globe. If this is you – a creative person who loves their kicks and needs to get the word out about their personal and/or professional work – then please shoot us an email at info@eatmoreshoes.com

We look forward to hearing from you!

Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.

The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.

As a reader you’re already part of the magazine and we’re here to showcase you and whatever you do, whether that be collecting, selling, or otherwise revolving around shoes.

So buckle up and enjoy the ride.

Editorial Team

Editor in Chief / Co-Founder : Dylan Cromwell (Berlin, Germany) dylan@eatmoreshoes.com
Creative Director / Co-Founder: Errol (London, UK) errol@eatmoreshoes.com

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