Nova Loja Originals C.C. Colombo

A new adidas Originals store was opened in Lisbon, Portugal, on December 3rd 2011 and the event was celebrated by many three stripes fans in the immediate area. The store opened its doors with a performance by Paulo Vintém & Vítor Fonseca, playing guitar, beatboxing, and singing for the customers. As usual, the new O-Store will carry select items from the adidas Originals line, including releases from designers such as Jeremy Scott.

This video portrays the musicians involved in the opening, jamming together in the empty store, and expressing what they both think is true originality. Both men jest back and forth, poking fun at each other in a playful, yet very competitive manner, one that is not so foreign to the attitude and energy of the three stripes themselves. Take a look at the flick to see what’s happening out in Portugal in its young, creative, urban culture.

written by Dylan Cromwell