“Celebrate 40 years of the trefoil with originals new year surprise” is how this video that adidas Originals dropped in early 2012 on their YouTube channel begins. The artistic piece depicts two high-spirited combatants playing off against each other in a fierce game of kicker (aka foosball or table-football). Through the flick the players perform various optical illusions and magic tricks, showing off their talents, and literally changing their colors as the intensive increases. The actors wear various clothing and shoes that will surely be released by the infamous three stripes, paying homage to their anniversary after 40 long years of casual creativity, and of course, originality.
written by Dylan Cromwell
Contribute content to eatmoreshoes
Here at eatmoreshoes our success and growth is based on community contributions and teamwork. We aren’t just sneaker heads, but we’re talented individuals – writers, programmers, performers, photographers, videographers, editors, talkers, and movers – who come together in order to push a group effort: sharing our love of kicks and all things shoe-related.
How to contribute
Currently eatmoreshoes is specifically on the lookout for writers, photographers, and promoters. If you feel that you have the time, energy, and skills to join our team then please shoot us an email at info@eatmoreshoes.com
We look forward to hearing from you!
Contribute hype to eatmoreshoes
Here at eatmoreshoes we love our kicks, but we also open our minds to the greater cultural world that surrounds and engulfs the sneaker scenes around the world. Music, arts, events, films, performance, fashion, food, and people are at the heart of what is so good about lush leather and sweet suede strapped to your ankles with soft vintage laces, fats or thins, colored or bleached. We truly believe it’s the diversity of the scenes that make things stay exciting and keep up momentum year after year.
For this reason we see ‘hype’ as something that should cover more than just the most recent shoe releases or the most awaited collaborations between boutiques and brands. We think an album debut party or an avantgarde street performance could be ‘hype’. We think independent zine issues and self-built, DIY, underground gallery spaces are worthy of the title ‘hype’.
How to contribute
Currently eatmoreshoes is open to covering and promoting any creative individuals who love sneakers and find themselves (and their work) somehow relative to the various shoe scenes around the globe. If this is you – a creative person who loves their kicks and needs to get the word out about their personal and/or professional work – then please shoot us an email at info@eatmoreshoes.com
We look forward to hearing from you!
Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.
The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.
As a reader you’re already part of the magazine and we’re here to showcase you and whatever you do, whether that be collecting, selling, or otherwise revolving around shoes.
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The only information we collect directly is your email address if/when you sign up for our newsletter. We use various analytic services to monitor our website traffic and these may collect location information (such as world region) and computer data such as IP address, browser version, preferred language, and operating system. We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: internal record keeping, sending periodic newsletters informing you of website updates and new content, and/or customizing the website according to your demographic.
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