adidas Basket Profi Low

MODEL: ADIDAS BASKET PROFI LOW
MADE IN: INDONESIA
MADE ON: --/12
ART.NO: Q23019
FACTORY: PCI/789002

The Basket Profi makes its comeback, not only in various high cut colorways for the Fall of 2012, but also as a low version for the Winter as well.

Sometimes the big brands just don’t get it; their archives are veritable treasure troves in which the magic of yesteryear patiently waits to be revived. It would take any marketing or product manager all of five minutes to jump online, troll through some forums, and discover the ‘holy grail’ silhouettes that trainer addicts worldwide are praying for remakes of.

Every once in a while though, it seems these production giants get a glimpse of a good thing (whether that be through sales numbers, other statistics, or style sensibility alone) and please, slash, surprise us all by making the right move: bringin’ back some classics.

The adidas Basket Profi is just such a case. Earlier, in the Fall of 2012, Originals first began the revival of this ’69-born basketball legend with a variety of colorways to spice up the sneaker scene’s Autumn life. Then, released just before Winter in early October, the Basket Profi got some collaboration love, combining it’s classic build with a subtle colorway as part of the grey-tone suede pack by TheSoloist (Takahiro Miyashita’s new label). Two final examples include the Size? exclusive – a winterized boot-like pair with metal d-rings and a camo heel patch – and the tactile cracked leather version adidas did themselves for their Consortium First Women’s Collection.

All of these have been the high top style of the Basket Profi model, so it’s no surprise that before completely exhausting those options adidas would make the move to drop the ankle collar and show off a lower version. Two actually, in case you missed the “vivid” red pair as well. And don’t believe for a second that it stops there, as from what we now we can expect to see more of the Basket Profi in 2013, so stay tuned.

written by Dylan Cromwell

photography by errol