American hip hop legend Snoop Dogg released his 11th album this year (2011) entitled “Doggumentary” and he promoted the release with his international “Get Wet Tour”. On October 14th he played at the Oslo Spektrum, an indoor multi-purpose arena in Oslo City, Norway. Besides the concert, Snoop also held an autograph signing and meet-and-greet event at the adidas store in Oslo.
In this video posted by adidas Originals on their YouTube channel Snoop talks about his feelings of adidas and their connection to the hip hop world:
I’ve been down with adidas for a long time. They’re really bred in the streets and are about hip hop. They’ve been with hip hop since day one so for me to get behind adidas and to do a deal with them is easy. It’s a natural matrimony. Holy macaroni, holy matrimony.
written by Dylan Cromwell
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Here at eatmoreshoes our success and growth is based on community contributions and teamwork. We aren’t just sneaker heads, but we’re talented individuals – writers, programmers, performers, photographers, videographers, editors, talkers, and movers – who come together in order to push a group effort: sharing our love of kicks and all things shoe-related.
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Here at eatmoreshoes we love our kicks, but we also open our minds to the greater cultural world that surrounds and engulfs the sneaker scenes around the world. Music, arts, events, films, performance, fashion, food, and people are at the heart of what is so good about lush leather and sweet suede strapped to your ankles with soft vintage laces, fats or thins, colored or bleached. We truly believe it’s the diversity of the scenes that make things stay exciting and keep up momentum year after year.
For this reason we see ‘hype’ as something that should cover more than just the most recent shoe releases or the most awaited collaborations between boutiques and brands. We think an album debut party or an avantgarde street performance could be ‘hype’. We think independent zine issues and self-built, DIY, underground gallery spaces are worthy of the title ‘hype’.
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Currently eatmoreshoes is open to covering and promoting any creative individuals who love sneakers and find themselves (and their work) somehow relative to the various shoe scenes around the globe. If this is you – a creative person who loves their kicks and needs to get the word out about their personal and/or professional work – then please shoot us an email at info@eatmoreshoes.com
We look forward to hearing from you!
Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.
The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.
As a reader you’re already part of the magazine and we’re here to showcase you and whatever you do, whether that be collecting, selling, or otherwise revolving around shoes.
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