adidas Originals The Do-Over Presents The New-Over 2012

The adidas Originals Do-Over party crew gear up for yet another installment of their fun-filled fling sessions, this time celebrating the coming of the new year in nothing but Originals’ style! Take a look at the video they dropped on their YouTube channel and see what they have to say about the event:

The Do-Over rode out the hangover in Los Angeles and kicked off 2012 in big fashion with their first party of the year, falling on the first day of the year.

Cabana Club played host to the day and evening of madness, with DJ’s Maseo, J.Rocc, (thee) Mike B, Rockwell, DJ Life, Eskae and The Do-Over residents Strong and Haycock, all with Azul handling the MC duties. Things filled up fast and became increasingly more and more frantic as the day rode into night.

Happy New Year to all!

written by Dylan Cromwell

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Here at eatmoreshoes we love our kicks, but we also open our minds to the greater cultural world that surrounds and engulfs the sneaker scenes around the world. Music, arts, events, films, performance, fashion, food, and people are at the heart of what is so good about lush leather and sweet suede strapped to your ankles with soft vintage laces, fats or thins, colored or bleached. We truly believe it’s the diversity of the scenes that make things stay exciting and keep up momentum year after year.

For this reason we see ‘hype’ as something that should cover more than just the most recent shoe releases or the most awaited collaborations between boutiques and brands. We think an album debut party or an avantgarde street performance could be ‘hype’. We think independent zine issues and self-built, DIY, underground gallery spaces are worthy of the title ‘hype’.

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Currently eatmoreshoes is open to covering and promoting any creative individuals who love sneakers and find themselves (and their work) somehow relative to the various shoe scenes around the globe. If this is you – a creative person who loves their kicks and needs to get the word out about their personal and/or professional work – then please shoot us an email at info@eatmoreshoes.com

We look forward to hearing from you!

Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.

The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.

As a reader you’re already part of the magazine and we’re here to showcase you and whatever you do, whether that be collecting, selling, or otherwise revolving around shoes.

So buckle up and enjoy the ride.

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Editor in Chief / Co-Founder : Dylan Cromwell (Berlin, Germany) dylan@eatmoreshoes.com
Creative Director / Co-Founder: Errol (London, UK) errol@eatmoreshoes.com

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adidas Originals The Do-Over Presents The New-Over 2012

Contribute content to eatmoreshoes

How to contribute

Contribute hype to eatmoreshoes

How to contribute

Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.

Editorial Team

Privacy Policy

What we collect and why

Security

Links to other websites

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