adidas “The Game Is The Game”: Challenge 2 Stické Tennis
In a continuation of their “The Game Is The Game” publicity activities, adidas Tennis gets some a handful of famous athletes together to take over a street and play a specialty version of the world-renowned sport in very ‘original’ location. Watch the video posted on their YouTube or head over to their channel to see what they had to say:
In adidas Tennis’ second “the game is the game” challenge Caroline Wozniacki, Jo Tsonga, Ana Ivanovic and Gilles Simon showed their skills in a “stické tennis” match head of the 2012 Australian Open. This British sport, invented in the late 19th century, is played in an enclosed court. This allows the ball to bounce on walls as well as the ground. The location, one of Melbourne’s coolest graffiti laneways, did not look 19th century at all.
written by Dylan Cromwell
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Welcome to eatmoreshoes, an online magazine specifically geared towards the adidas and PUMA brands.
The idea behind our magazine is relatively simple: we’re creating a site that showcases both the ‘history’ and the ‘hype’ of the worldwide sneaker culture without being elitist or trying to dictate to our readers. We cover various aspects of this culture by providing archives of adidas and PUMA shoes and clothing, hunting down and interviewing collectors, searching out the best stores we can find, and reporting on the hype.
As a reader you’re already part of the magazine and we’re here to showcase you and whatever you do, whether that be collecting, selling, or otherwise revolving around shoes.
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