EA x adidas Originals Need for Speed The Run – Chicago Launch Party

Hot models, fast cars, fun games, graffiti murals, live jazz and hip hop music acts and DJs, and of course, sweet kicks. No, this isn’t a description of street culture heaven, it’s the summary of the Chicago-based launch party that adidas Originals and EA threw to celebrate their collaboration on a new Top Ten. Renamed the Top X, the classic silhouette has been revamped with a glossy upper, large “X” logo on the tongue, and “The Run” lace jewels inspired by EA’s new installment to the Need for Speed racing game series. Other apparel such as tees and hooded sweatshirts were released as well. Check out the video on adidas Originals’ YouTube channel and read what they’ve wrote below:

Recently the adidas Originals Store in Chicago hosted the kick off of the adidas Originals Need for Speed The Run collaboration. The event was the first of two events in Chicago and San Francisco celebrating the collaboration and release of the limited edition Need for Speed The Run Top X shoe. Only 100 pairs of the Need for Speed The Run Top X are ever being created and there was 50 pairs of shoes available to fans at the Chicago event.

written by Dylan Cromwell